3 Advantages of Owning a Franchise
March 26, 2022
A franchise agreement sees a person start a business that is basically a copy of an existing business. However, there are many more elements involved and differences from how one franchisor operates compared to the next. Franchising is a popular way for many to start their own business, and franchises are also a significant element of the US economy, employing over 8 million people.
There are a number of major upsides to being a franchise owner that makes it such an attractive business model, and here we’ll look at the three biggest ones.
The 3 Biggest Advantages of Franchising
1. The Business Plan
One of the key advantages of a franchise is that you’re buying into a tried and tested business model that has already worked through many of the big hurdles. This can apply to everything, such as working out what products or services you carry, who your target market is, or even the documentation and contracts for staff.
Take, for example, one of the core aspects of a successful business, making a profit. If you don’t make a profit, then, as a business owner, you don’t have income. However, the basics of profit, that is, selling something for more than it costs, isn’t necessarily that easy to work out. You’ve got to find a price point that stays attractive compared to the competition, which either means making less profit or finding a supplier who’ll give you a better price. Still, then a ‘better price’ could mean lower quality, so consumers go with the competition anyway.
These calculations and others could take years of experience to find the optimum sweet spot for your pricing while still chasing better deals from suppliers. However, the advantages of franchising are that all those things are done for you. In most cases, your franchisor will handle all the supply chain and focus on getting the best prices and having much more data on your product pricing to find what works best, which is an advantage of a franchise.
Overall, franchising means that you get a ready-made business plan, where pretty much everything has already been tested and proven, so all you have to do is focus on the work and run the business.
2. The Brand Recognition and Marketing
When starting any new business, a major challenge is getting your name out there, reaching your target audience, and getting them to come to you rather than a competitor. For non-franchise businesses, this can be a very steep learning curve, with it taking years of pushing your name and investing heavily in marketing to get to where you want to be.
Another of the significant advantages of franchising, however, is that the business name is already out there and may even be a household name, like McDonald’s, Subway, or ACE Hardware. This automatically makes it easier to attract customers as people prefer to go with a business they know over one they’ve never heard of.
Not only that, but the franchisor will also be the one investing in marketing, often on a national level, giving your business exposure it could never dream of if you were working with only your own marketing budget, which is an advantage of a franchise in and of itself.
Being part of a much bigger marketing operation and having widespread brand recognition from day one not only allows you to focus on other areas important for growing your business but can also significantly improve your early speed of growth, making it another one of the key advantages of a franchise.
3. The Support and Training
Even if you know your trade inside-out, say you’re a long-time chef opening a restaurant or a carpenter starting a contracting business, there’s so much you have to learn at the beginning, just on the ‘business’ side of things, that it can feel like you’re starting from square one. This is why the business assistance you receive from your franchisor is one of the major advantages of franchising.
A good franchisor knows that a large part of the value they are providing for their franchisees is in sharing the knowledge they have gathered over the years.
When it comes to your franchise’s core products and services, you should receive very detailed documentation on procedures, so you are covered for nearly every “what to do when” situation, rather than trying to figure it out on the spot. This assistance also applies to all aspects of the job, not just the actual ‘work’, things like dealing with customer complaints or issues with employees.
As part of the relationship, this assistance doesn’t stop after the initial training, which is another one of the key advantages of franchising. For all the issues which you may have with your business, you can, in the vast majority of cases, get in touch with your franchisor’s support team and get some dedicated help for your problem.
Not only that, but they can also put you in touch with other franchisors who’ve faced the same issues. There will also be events designed to bring franchisors together so they can easily form their own support networks, which is an advantage of owning a franchise.
Conclusion
Starting a franchise is an excellent way to start your own business and potentially build yourself a business empire. There are many advantages of franchising over going it alone with a new business, but the biggest ones revolve around what your franchisor is able to give you, so you’re building on solid foundations. These include a ready-made business plan that can get you working straight away, brand recognition that means people already know who you are before you meet them, and the training and support which can help see you through the many issues businesses face.
There are also many advantages that franchising has over being an employee in the first place, such as getting to take complete control over your schedule and also seeing the full returns of your hard work, all of which make franchising a great business start-up option.
At Screenmobile, one of the key advantages of a franchise with us is that we’re proud of how our help across all areas of the franchise business means we have one of the highest renewal rates possible, at 99.5%. If you’d like to find out more about what Screenmobile has to offer, you can read more about it here or talk to our team.